“The popularization of science” is a process by which the products of the scientific community reach non-scientific audiences and inform them of the latest intellectual achievements of humanity. The focus on popularization hinges on the definition of science and its cultural role, as well as the intended purpose of science, which science institution trustees oversee.
The next step is based on the doctrine and media model, in which scholars intend to disseminate their findings. Accordingly, various models for publicization can be mentioned; in the Western world, this has been done in the form of the “journalism” model, which refers to a technological method for the distribution and cognitive management of knowledge at the general level of society.
In the Islamic world, however, due to the similarity of science with wisdom, the “invitation” model is introduced as a doctrine of generalizing science, in which the ideal model insists on guidance and benevolence towards the audience.
The findings of this article show that by conducting an unbalanced comparison, the fundamental and methodological differences between the “juridical invitation” model and the “scientific journalism” model can be explained in the four areas of “communication model”, “content”, “communication purpose”, and “audience”. Today, paying attention to these differences presents different dos and don’ts for scholars active in social networks.